Understanding Product Development: From Idea to Market Launch

Physical product development requires large investments. Understanding the process, possible pitfalls and defining the requirements early in the process will help improve chances for success. A Maryland product development expert will share his experience and detail the steps taken to make an idea into a manufacturable product. Bring your idea, problems and be ready for an interactive discussion.

About our presenter, Cyrus Etemad-Moghadam is curious about everything – every new object, technology, device and tool requires breaking down: How does it work? How was it made? Why this, and not that? So when becoming an astronaut was no longer in the cards, the next best thing was mechanical engineering. After spending his formative years in the defense industry, an after-hours consulting job resulted in a full-time position at a telecom. Cool! No more right angles, no more grey, olive green or desert beige! Later, the boom in optical networking landed him a gig at a start-up in Canada, where he became the Director of Engineering. On a trip with his CEO, a serial entrepreneur, resulted in a revelation: he could be an entrepreneur too. It was time to take his expertise in development and launch a business of his own.

Cyrus started RPM Tech in his basement in 2006. Today, the company employs a group talented engineers, technicians and model makers who conceptualize, design, prototype, test and produce products for a broad range of industries, with customers in the US, Canada and Europe. They innovate, solve problems and make things work. He has accumulated extensive experience in design and development working with startups, small businesses, entrepreneurs and large corporations. As importantly, he has lived the ups and downs of building a sustainable business to be passionate about sharing the knowledge he has acquired. As well as being passionate about his team – they are the reason for his company’s success.

Registration will close on August 30.