Dorchester County Unveils the Seven Business Faces of their New Marketing Campaign
Dorchester County Economic Development (DCED) Director Keasha Haythe unveiled the seven faces of “water moves us” — DCED’s new marketing initiative and identity — opening a cooperative branding campaign with the County’s Tourism Department and Chamber of Commerce.
“More than a logo or a tagline, branding unifies and strengthens our economic development marketing efforts,” Haythe said, “it gives us a solid foundation to build clear, consistent and compelling messages to communicate our many assets.”
“Water moves us” reinforces Dorchester’s geographic, cultural and economic connection to water while communicating stories of talent, opportunity and success.