Economic Development Department Launches Digital Gift Card Program for Charles County Businesses

Charles County’s digital gift card program, “With Love From Charles,” launches on May 6th to kick off Charles County’s 2024 Business Appreciation Week.

Co-organized by the Charles County Economic Development Department (EDD) and the Charles County Department of Recreation, Parks, and Tourism, “With Love From Charles” is a county-wide digital gift card program that allows consumers to support participating local businesses using just one gift card.

“While Business Appreciation Week is an annual opportunity to support and acknowledge our Charles County businesses, we were looking for an innovative way that our community could support local businesses all year long,” shares Economic Development Director Kelly Robertson-Slagle. “‘With Love From Charles’ will help support local businesses, encourage local spending, and boost the economy.”

Managed by Yiftee, a trusted digital gift card service backed by Mastercard’s financial security, “With Love From Charles” is a simple and reliable way for residents and visitors to show love to local businesses in Charles County.

Once purchased, the gift cards will be emailed for immediate access. The digital gift card acts like a physical card, making it user-friendly for both consumers and businesses.

Yiftee reported that 51% of card users are more likely to visit a new business when using a gift card. Participation in the program potentially helps companies reach new customers who may not have previously experienced their establishment.

“Charles County has so many unique shops, businesses, and restaurants that we are excited for people to explore,” said Ashley Chenault, Tourism Chief for Charles County. “‘With Love From Charles’ inspires residents and visitors to experience Charles County’s charm in new ways.”

“With Love From Charles” will launch on May 6 to commence Business Appreciation Week. Gift cards will only be redeemable at participating Charles County businesses. They offer a free and low-risk way for companies to increase traffic, generate revenue, and market their offerings to a broader audience. “With Love From Charles” will continue encouraging local spending in Charles County.

Businesses can register to participate before May 6. To purchase a digital gift card after the launch, register to participate, or learn more about the program, click here.